Very Mulberry

Section 1 – What Do We Do With Your Information?

When you make a purchase from our store, as part of the buying and selling process, we collect personal information such as your name, address, and email address. Additionally, when you browse our store, we automatically receive your computer’s internet protocol (IP) address, which helps us learn about your browser and operating system.

When you book a U-Pick reservation, we collect your name, email address, and party size through our reservation platform. For all farm visitors, we also collect a signed waiver including your full name and digital signature, required for farm entry. For groups that include minors, we collect the name and relationship of the accompanying adult.

If you opt in to email or SMS communications, we may collect your email address and phone number to send you updates, new products, and promotions related to Very Mulberry. Email communications may include engagement tracking such as open rates and link clicks to help us improve our content.

Section 2 – Consent

How do you get my consent?
When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for delivery, book a reservation, or sign a farm entry waiver, we imply that you consent to our collecting and using it for that specific purpose.

If we ask for your personal information for any secondary reason, such as email or SMS marketing, we will either ask you directly for your consent or provide you with a clear option to decline.

How do I withdraw my consent?
If you change your mind after opting in, you can withdraw your consent at any time by:

• Emailing us at [email protected]
• Clicking Unsubscribe at the bottom of any marketing email
• Replying STOP to any SMS message from us
• Mailing us at: Habitera Farms LLC / Very Mulberry, 501 Hoffman Lane, Brentwood, CA 94513, USA

Section 3 – Disclosure

We do not sell your personal information. We may disclose your personal information if we are required by law to do so, if you violate our Terms of Service, or in connection with a merger, acquisition, or sale of our business assets, in which case your information may be transferred to the new owners to continue providing services to you.

Section 4 – Square Online

Our store is hosted on Square Online, which provides us with the e-commerce platform that allows us to sell our products and services to you. Your data is stored through Square’s data storage and databases, which are secured behind a firewall.

Payment
If you choose a direct payment gateway to complete your purchase, Square stores your credit card data in compliance with the Payment Card Industry Data Security Standard (PCI-DSS). Your transaction data is encrypted and stored only for the time necessary to complete your purchase, after which it is deleted.

Section 5 – Third-Party Services

In general, third-party providers we use will only collect, use, and disclose your information as necessary to perform their services for us. We work with the following key platforms:

• Square — e-commerce platform and payment processing
• TicketTailor — U-Pick reservation booking and ticketing
• Klaviyo — email marketing and subscriber management
• SendGrid / Twilio — transactional email delivery and SMS communications
• Google Analytics — website traffic analysis and visitor behavior
• Front App — unified customer support inbox

Once you leave our website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our Terms of Service.

Section 6 – Security

To protect your personal information, we take reasonable precautions and follow industry best practices. If you provide us with your credit card information, it is encrypted using secure socket layer technology (SSL) and stored with AES-256 encryption. We adhere to PCI-DSS standards.

Section 7 – Cookies

We use cookies and similar technologies to improve your experience. You can manage cookies through your web browser’s settings.

• Essential Cookies: Necessary for core functionality and shopping carts.
• Performance / Analytics Cookies: Helps us improve our service via Google Analytics.
• Functional Cookies: Remember choices you have made for a tailored experience.
• Marketing Cookies: Used to personalize communications based on interactions.

Section 7A – California Privacy Rights (CCPA)

If you are a California resident, you have the right to know what data we collect, the right to delete that data, and the right to opt-out of the sale of information (which we do not do). To exercise these rights, contact us at [email protected].

Section 8 – Age of Consent

By using this site, you affirm that you are at least the age of majority in your state or province of residence. For U-Pick farm visits involving minors, an accompanying adult must complete the waiver.

Section 9 – Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Changes take effect immediately upon posting.

Section 10 – Security Cameras & Video Surveillance

We use security cameras at our U-Pick farm and farmers market booth for security, safety, and operational purposes.

Where we record:
Cameras record video in public areas only, including farm fields, parking areas, and the farmers’ market booth. We do not record in private areas (such as restrooms).

Why we record:

Security and safety (preventing theft, accidents, and suspicious activity)

Operational analysis (understanding market operations, customer flow, and market behavior to improve offers and services)